We developed the first Buy Rings Direct site in 2002. This is now the third version of the site and has a great many new features. The main brief was to improve search engine positioning so we utilised URL rewriting techniques to include more keywords in the page names. There are over 400 different rings available on the site and all these are held in a central database.
There is a Content Management System (CMS) that allows staff to manage all the products and prices and also manage the orders that come in.
We also organised all the photography of the rings featured on the site.
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The site can be found at:
www.buyringsdirect.com
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